🎬 IDEA #38 — WHEN I WAS FAT CONTENT SERIES

Status: 🟢 Open — anyone can pick this up

THE PROBLEM

Weight loss content is everywhere but most of it is generic garbage from people who've never been fat. The real stories — the ones that actually connect — come from people who lived it. @PatrickOlsen lost over 100 pounds and has the before/after transformation that stops people mid-scroll. That story is sitting unused while faceless accounts pump out recycled tips nobody trusts.

THE IDEA

Turn Patrick's weight loss journey into a full content engine. "When I Was Fat" becomes a branded series — short-form videos, reels, TikToks — where Patrick tells raw, specific stories from his heaviest days paired with what he knows now. Each piece follows a hook-story-lesson format. "When I was fat, I used to hide from cameras at family events. Here's what changed." The authenticity IS the algorithm hack.

THE BUSINESS ANGLE

Weight loss content is one of the highest-CPM niches on every platform. Build the audience to 50K-100K followers, then monetize through coaching ($200-500/month), a digital program ($47-97), and brand deals with fitness/health companies. Patrick's transformation photos alone are worth thousands in ad creative. First revenue target: $5K/month within 90 days of consistent posting.

THE PROCESS (via @PatrickOlsen)

1. Film 30 "When I Was Fat" story clips in one batch session — raw, unscripted, specific moments

2. Edit into short-form vertical content with before/after photos as B-roll

3. Post 1-2x daily across TikTok, Instagram Reels, and YouTube Shorts

4. Use AI to repurpose each video into Twitter threads, LinkedIn posts, and blog content

5. Build email list from day one with a free "How I Lost 100 Lbs" guide as the lead magnet

WHO'S BUILDING THIS

@PatrickOlsen — Has the transformation, the stories, and the willingness to be vulnerable on camera. Already part of the community and understands content strategy. This is his story to tell.

NEXT STEPS

→ Write out 30 specific "When I Was Fat" story prompts from real memories

→ Schedule a batch filming day this week — phone camera is fine to start

→ Create the TikTok and IG accounts with the "When I Was Fat" branding

→ Post the first 5 videos and track which hooks get the most engagement

0 comments