HW Day 1
I like this one the best
1st Problem: Most midwives are tracking risk in their heads, which creates inconsistency, missed warning signs, and inefficient use of time.
Who Pays: Home birth midwives running solo or small practices who need better systems for intake, ongoing care, and risk management.
Solution: An AI-powered risk stratification tool that scores clients in real time and flags when someone moves from low risk to moderate or high risk.
First Move: DM 5–10 midwives I know and ask, “Do you have a system for tracking risk or is it mostly mental?” and offer them early access to test it.
How You Get Paid: Subscription model for ongoing use or bundled into a practice management tool like your current EMR, Client Care.
2nd Problem: Women think they have a birth plan, but most have no idea whether their provider or birth setting actually supports it.
Audience: Pregnant women who want low-intervention, informed-consent-evidence based centered care.
Offer: AI-assisted Birth Plan Clarity Tool + consult pathway.
Monetization path: lead magnet → Birth Plan Clarity Tool → consult
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Emily Encinosa
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HW Day 1
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