REEL 1 – “Your Phone Is Stealing Your Life”
HOOK (0–3s)
“Your phone might be the biggest thief in your life.”
CLIP
Close-up of you looking at your phone → cut to you putting it down with a serious look.
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PROBLEM (3–10s)
“Most people check their phone over 100 times a day… and don’t even realize it.”
CLIP
Screen recording of high screen time or someone endlessly scrolling.
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RELATABLE MOMENT (10–20s)
“You wake up… grab your phone… scroll for 20 minutes… and suddenly your whole morning is gone.”
CLIP
POV waking up → grabbing phone → fast scrolling montage.
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MESSAGE (20–25s)
“That little habit is slowly stealing your focus.”
CLIP
You looking directly at the camera.
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CTA (25–30s)
“Be honest… how many hours is your screen time today? 👀”
CLIP
Point at the screen like i’m asking the viewer directly.