🧠 Side business with AI — or deeper focus on one path?

Many professionals think about side projects at some point — sometimes out of curiosity, sometimes as a hedge, sometimes as a creative outlet.

With AI in the picture, that question becomes more interesting.

AI can:

– lower the cost of experimenting

– speed up early execution

– help you test ideas without fully committing

– reduce the friction of “starting from zero”

But it can also do something else:

– help you go much deeper in your current role

– sharpen judgment and output

– increase your leverage where you already have context and credibility

So here’s today’s reflection:

Have you ever seriously considered a side business alongside your main work?– If yes, what kind?– If not, what would it be if you had to choose one?

And the harder question: