Mar 26 (edited) • Explanations
What the Algorithm and Jesus Have in Common
The day I discovered AI could help me instead of replace me was the day my current mission was born.
AI is now summarizing content before most people ever read it, but that is not the only problem. After 52 churches in 52 weeks evaluating social media posts across the country, the bigger issue is simpler. Most church content gives people nothing worth passing on. If they do not share it, the algorithm never pushes it. "Net Information Gain" starts there.
That concept is called Net Information Gain, and it is reshaping how platforms decide what you see.
During my 52 churches tour I noticed the fastest growing ministries were posting nine or more pieces of content per week across leading platforms, but the number was never the real difference. It was the mixture.
Each post added something the others did not. That is what the algorithm is looking for and what most churches are missing entirely.
For Christian creators, that is actually good news. Your lived faith, your specific calling, your real encounters with Scripture cannot be summarized by AI. They are yours.
That is "Net Information Gain" in its purest form.
The Parable of the Talents was never just about money. It was about multiplying what only you were given. AI is one of the tools available to do exactly that. The problem is most believers never have enough time or margin to bring that depth to their content consistently.
The stakes are not just algorithmic. I have watched churches lose ground on attendance simply because their content gave people nothing worth sharing. And I have seen the opposite too. When a ministry starts producing content with genuine Net Information Gain, people share it, new visitors find it, and the community grows.
The slowest growing churches I visited posted once a week. Always the full sermon. Always to the same audience that already heard it. If your content is not adding something new for someone, the algorithm already knows. So does your congregation/members!
Recognizing that pattern was the moment I knew there had to be a better way, and that is exactly what this community was built to provide. Not to make you sound like AI, but to give you back the time and margin to sound more like you.
If you have ever opened an AI tool, typed something in, and thought this does not sound anything like me, that hesitation is not a weakness. It is actually the right instinct pointing you toward the real problem. But here is the irony.
The creators using AI well are the ones whose content feels the most human, because they are not exhausted, they are not recycling, and they finally have the margin to bring their whole self to what they create.
The goal was never to sound like AI. It was always to sound more like you, with the time and margin to finally do it well.
Jesus was the ultimate high Net Information Gain communicator.
His parables did not repeat what people already knew.
They added something new, something worth retelling, something that spread without an algorithm.
That is the standard. And it is more achievable than you think when you finally have the margin to tell your story in your own voice.
The result?
More clarity in how you teach.
More impact in how you reach.
More creativity in how you retell the stories that change lives.
More free time for the work that only you can do.
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What the Algorithm and Jesus Have in Common
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