Alright… new one's live. This one's about turning your own website into ads with AI — the kind of short, scrappy stuff that actually gets watched now. Watch it here 👇 https://www.youtube.com/watch?v=awbUsv8DRNQ So what changed? Short-form platforms quietly started pushing down anything that looks like a traditional ad. Perfectly lit, clearly made by a marketing team — people swipe past it, so the platform buries it. What performs now is the opposite. Slightly messy, feels like a real person filmed it on their phone. The old way of getting that was expensive. Real creators aren't cheap, and one video is never the job — you need volume. Several hooks, several angles, because nobody can predict which one lands. That's the actual thing AI solves here. Who should watch: anyone sitting on a website or a product and wondering how to make ads for it without a studio, a crew or a three-week plan. And if you want to go deeper after, there's a lesson in the classroom that walks the whole thing on screen — phone photo to a finished, captioned ad: https://www.skool.com/ai-for-beginners/classroom/f3b3941a?md=ec4d212315c14f4bb2b68482d22a216c One thing to note — the tools move fast. Menus shift, model names change. Follow the method in the video, and if your screen looks a little different, that's normal. Give it a watch and tell me the first thing you'd point it at

Alright… the new AI News Live episode is live. Same idea as always — I grab a coffee and we go through the AI news from this week that's actually worth your time, and the stuff you can happily ignore. Watch it here 👇 https://www.youtube.com/watch?v=ifLUhlZ62pQ So who's it for? Anyone who wants to keep up without reading twenty newsletters and forty hot takes. If you've got the fear that something big dropped and you missed it — this is the catch-up. The tools move fast. Model names shift, menus move, something gets announced every other day. The point of these is to cut that down to the handful that matter and skip the noise. Give it a watch, then drop a comment — what's the one AI thing you keep hearing about and still aren't sure is worth your time? I'll get to those.

Alright… new one's live. It's a short one on purpose — how to pull data off a website and land it in a clean Excel sheet, start to finish. So what's it actually for? Any time you're sitting there copying names, prices or links off a page by hand, one row at a time. That's the job this replaces. You point a scraper at the page, it grabs the data, and it drops into a spreadsheet you can sort and search. Watch it here 👇 https://www.youtube.com/watch?v=s3H57yA_V2Q Who should watch: anyone who's never scraped anything and wants to see the whole thing once, from a live page to a filled sheet. Nothing fancy, no setup you can't follow along with. And if you want to go deeper after, there's a lesson in the classroom that does the same idea but pulls out the specific fields you ask for — product name, price, links — using ChatGPT to read the page: https://www.skool.com/ai-for-beginners/classroom/98158668?md=027d8b611e6f4d31bb461678af0f82c6 One thing to note — the tools move fast. Menus shift, names change. Follow the method in the video, and if your screen looks a little different, that's normal. The idea underneath is what lasts. Give it a watch and tell me the first thing you'd point it at.

Alright… most marketing teams right now are using AI. The real question is if you're using it in an order that goes anywhere. Because that's where it falls apart. You read about one tool for ads, another for email, a third for landing pages — and you end up with ten disconnected tricks and no system. Nothing stacks. The Playbook fixes that by laying marketing out as ten jobs AI actually does, in the order they feed each other. Here's the shape of it: Foundation first — know the buyer, build the content engine. Everything downstream feeds off these two. Skip them and the rest is guesswork. Then distribution — LinkedIn, email, ads. Getting the thing in front of people. Then conversion — landing copy built around the objection, sales conversations, getting named when someone asks an AI "what's the best X". Then the loop — one number per job, reviewed monthly, and last month's customer words rewriting next month's persona. The order matters more than any single tactic. Buyer, then content, then one channel, then conversion, then measure. Never start at ads. Never start at tools. That's the mistake that keeps people busy and broke. The full playbook, with all ten jobs laid out properly, lives here: https://www.skool.com/ai-for-beginners/classroom/4065432a?md=27b1e38e6cd54f1ba4ff417a69583737 And if you want the whole system on one page — the ten jobs, the order of operations, the four rules that make any of it work — start here: https://www.skool.com/ai-for-beginners/classroom/25737100?md=808cd999e665488c9ac462e6c044dd0b

Alright… this one's for anyone who's used AI a few times, felt the spark, and then kind of stalled. No judgment, that's most of us. The wall is almost never the tools. It's not knowing what to do next. So you open twenty tabs, everyone's shouting about something different, and nothing actually gets finished. The twelve-month roadmap fixes that by turning it into five phases. One step after the other, not a map you stare at. Here's the shape of it: Months 1-2 — work out where to point it. Score your tasks, draw the simple impact map, and hand ONE task over properly. Success here is just a couple hours a week back. That's it. Months 3-4 — become a power user of one thing. One assistant, your own briefs saved, one piece of content turned into five. You stop re-explaining your business every single time. Months 5-6 — get your numbers out of hiding. Pick three or four that matter, into one sheet, updated without you. Months 7-9 — fix the communication loop. Meetings and enquiries handled so nothing falls through the cracks. Months 10-12 — connect it up. The pieces start talking to each other, but only for the stuff you've already proven by hand. That last bit is the part people skip and regret. You don't automate a mess. You prove it manually first, then wire it together. The whole roadmap, with the phases laid out properly, lives here: https://www.skool.com/ai-for-beginners/classroom/20abb1f4?md=96c9f3db0c0f4bb697507ce16f8e5745 And if you're stuck on phase one — which task to actually hand over first — this is the lesson that walks you through scoring them so you pick a real win and not a three-month distraction: https://www.skool.com/ai-for-beginners/classroom/20abb1f4?md=b51537c33505403ea4588e5c59bfe4ce One thing to know: a couple of the older videos inside these lessons name tools and plans that have moved since. Follow the method — that's the part that lasts — and check the current screen if it doesn't match.