I’ve set up a cold email infrastructure now, but I’ve kinda started to realize that it might make more sense to do intent-based cold email than spray and pray.
But since this is a bit new to me, and I kinda have to perform because of this client I’m working with, I do kinda need to make this right.
So long story short, is there anybody in here creating lists by using different intents in the market? If so, how? And where do you even look for these intent signals?