A demo should answer something before the link
I had posts removed from Facebook groups because they contained external links. That pushed me to think about how I explain a demo to someone who has no reason to click yet.
For a first-client demo, I’d show one input, one output, and one limit in the message itself. Example: a sample enquiry becomes a draft follow-up, but a person still checks the recipient and sends it.
“Here is my automation” gives the buyer homework. Showing what happens to one enquiry gives them something specific to judge.
What would you put in a demo message if you could only show three lines?
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A demo should answer something before the link
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