You’re hook and subject line decide if your content lives or dies
You don’t need better content
you need a stronger first line
Because if they don’t stop…
they never see the rest
Hooks that work usually do one of these
Call out a problem
Call out a person
Call out a situation
Examples:
“Trying to grow but nothing is working?”
“You’re not lazy… your strategy is off”
“Posting every day and still stuck?”
Simple and clear is better then fancy or trying to sounds smart
What kind of hooks are you using right now?
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14 comments
Jennifer Turner
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You’re hook and subject line decide if your content lives or dies
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