I came across a discussion recently about how AI is changing the way people build authority online.
One point that stood out was this:
It’s no longer about who can create the most content…It’s about who can create the most clarity with content.
Because AI can produce volume for everyone now.
But it can’t replace:
- positioning
- perspective
- lived experience
- decision-making clarity
That really made me reflect on how important messaging is becoming again.
Where do you stand on this:
Do you feel AI is making online business easier… or simply raising the bar on clarity and positioning?
Drop your thoughts 👇