🤔What's your biggest bugbear with AI copy? (+ speaker intro from me)

What’s the one thing AI copy keeps getting wrong for your business?

You may have seen me around on this community, I’m Morag (Scottish name but very English accent!). My session is all about cloning your tone so your copy sounds recognisably, confidently, consistently you.

My background is in brand strategy and hospitality marketing, so I always come back to the same analogy: Good ingredients don’t guarantee a good dish.

You can give two people the same tools, the same brief and the same starting point and get two completely different results. The difference is taste, direction, judgement and knowing what you’re trying to create.

AI is no different.

If your outputs feel generic or “not quite right”, it usually isn’t because AI can’t write. It’s because it hasn’t been taught your voice properly yet.

That’s what I cover in my talk, and I’ve also included my Tone Tool in the summit swag bag so you've got a gizmo to help make AI sound like you.

So, I’d love to hear from you:

When AI writes for your business, what makes you think, “Nope, it’s missed my vibe”?

P.S. Thanks to all those who’ve grabbed the Tone Tool already, and of course to all those lovely new members to my Skool community! It's clear this is a common issue for AI copy. Bring on Day 2! 🤩

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🤔What's your biggest bugbear with AI copy? (+ speaker intro from me)