These stats are spit your coffee out level insane...
❌ The average IG post half-life = 19 hours
❌ The average FB post half-life = 1.3 hours
❌ The average X post half-life = 49 minutes
❌ Average organic reach = 2-3% of your followers
❌ Percentage of posts that reach 1000 likes = .1%
❌ Percentage of posts that go viral (100k+ likes) = .001%
Like what in the actual. What are we doing?!
Listen, I get going all in on social when you’re:
- Super extroverted and you love it and it’s totally your jam and gives you LIFE
- You have a team that can help with the strategy, scheduling, design, and editing required
Beyond that, I believe there’s a better way.
Can we agree that your work deserves better than to be buried between baby kittens and the latest horrific news story?
Have you ever asked yourself what it would look like to have a social media OPTIONAL business?
Can I get an amen for going all in on the strategies that have stats like these:
✔️ 30-40% reach
✔️ 10%+ conversion from lead to sale
✔️ Content that last months instead of minutes
That’s what I’m talkin’ about. When you focus on using AI to create leverage not volume, you win the game.
I'm STOKED to be sharing about this during the summit. For now, I'm a curious cat and would love to know if you feel like your current social strategy is pulling it's weight. Tell me below 👇