Because the fun stuff doesn't pay. The hard stuff does.
What feels good:
- Building systems
- Vibe Coding on Lovable
- Perfecting websites
- Creating content
- Organizing processes
What pays $$$:
- Cold outreach
- Sales calls
- Asking for money
- Following up
The truth is that:
You can have the most beautiful business nobody buys from.
Or the messiest business people throw money at.
Building feels amazing. Selling pays amazing.
Customers don't care about your backend.
They care about their problems.
And they can't buy if they don't know you exist.
Which requires uncomfortable work:
- Reaching out to strangers
- Having money conversations
- Hearing "no" repeatedly
Makes the uncomfortable work less scary.
Every entrepreneur's story:
Built for months β Nothing happened
Sold for weeks β Everything changed
The market rewards sellers, not builders.
Stop hiding behind the comfortable work.
Start showing up for the uncomfortable work.