Chapter Structure & Storytelling: Ship Chapters That Actually Move People
Most chapters die for the same reason: No structure. No story. No point. Great chapters do three things in order: 1. Hook attention 2. Deliver a clear lesson 3. Drive a concrete next step Do that 10–12 times and you don’t have a manuscript—you have momentum. Below is the exact system I give authors to structure every chapter so it’s impossible to ramble. Step 1 — Define the Chapter Promise (1 sentence) Before you write a word, answer: “By the end of this chapter, the reader will be able to ______.”If you can’t answer in one sentence, you’ll drift. AI prompt: “Summarize the promise of a chapter about [topic] in one clear sentence starting with ‘By the end, the reader will…’ Give me 5 options.” Step 2 — Open With a Hook (30–120 words) Your first paragraph must pull. Use one of these: - Moment: drop into a scene (dialogue, tension, a decision) - Myth: call out a common belief and flip it - Metric: surprising stat that reframes the problem - Mistake: confess the mistake you made (reader likely made it too) AI prompt: “Write 3 opening hooks for a chapter about [topic]: one scene-driven, one myth-busting, one mistake I made.” Step 3 — Tell a Clean Story (300–500 words) Use the S-B-T-R spine: - Situation: where you were, what was normal - Break: the trigger, conflict, or failure - Turn: the insight, tool, or help you found - Result: what changed (quantify if possible) Keep one protagonist (you or a client), one obstacle, one insight. AI prompt:“Expand this outline into a first-person story using Situation → Break → Turn → Result. Keep it 400 words, conversational, specific.” Step 4 — Deliver the Lesson (3 crisp points) Teach like a coach, not a professor. Each point = claim → why → how in 3–5 sentences. - Point 1: The misconception - Point 2: The principle - Point 3: The process (your framework) AI prompt: “Turn this chapter promise and story into 3 teaching points. For each: write a claim, a one-sentence ‘why,’ and a 3-step ‘how.’”