i have friends who existed their agency (yes, that happens), here is a chatgpt generated guideline on what targets you need to hit and how much multiples you can sell for.
EBITDA: is the company's profit (before tax), but after you pay for everything (including yourself and team).
This is my new North Star, and i hope it will guide my important decisions moving forward. Cuz recently, I feel like I've lost my ultimate goal I'm trying to reach