Just did a Pro Bono Consult
Just got off a call with a brand new business owner. They were excited. Ready to start marketing. Ready to go all in. But they weren’t ready yet. I told them the truth: "You don’t need to run ads right now. You need a foundation first." Before you worry about leads, make sure you’re even set up to be found. Here’s where I told them to start: Get your Google Business Profile set up Lock in your name across social media Tell people you exist Then I gave them this challenge: Pull out your phone. Record a quick 30-second video introducing your business. Then send that video to every single contact in your phone. No overthinking. No scripts. Just talk. Because awareness is everything. If you're still trying to land your first, second, or third client, this is one of the fastest ways to get the ball rolling. Start simple. Start today. Let people know what you do.