Scammed people afraid to buy services again

I have been hitting my head against this wall lately, for context my niche is Roofers, but every cold call that I make or any intro call that I go on, people straight up refuse to even hear me out because they have been scammed or burned by other marketing companies who could not fulfill on their promises, I even tried with free trials just to get my foot in the door but to no avail, how can I get over this issue( I am trying to go for people in UK as all kind of ADS except google are kind of a blue ocean for roofers,facebook,yt or tiktok). Any advice would be helpfull, idk if volume can fix this one.

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