I was wondering would some help me with a offer? I own a Janitorial Services company

https://www.skool.com/offer-mastery-community/classroom/90d5635f?md=7512cffab2f54427a02056bdcf7cea5d

Lecture Notes: Dot Com Secrets and Sales Funnels Introduction: - Topic: Fixing leaky sales funnels using secrets from the book Dot Com Secrets. - Author: The speaker, Russell Brunson. - Purpose: Share three key secrets from Dot Com Secrets which are also taught in high-priced consultations. Background of the Book: - Title: Dot Com Secrets - Impact: Considered the "bible" of sales funnels. - Sales: Over 350,000 copies sold. - Significance: Launched the funnel movement online. Secret 1: The Secret Formula 1. Identify Your Dream Customer 2. Customer Congregation Spots 3. Bait 4. Deliver the Result Secret 2: Hook, Story, Offer Framework - Hook: Grab attention quickly. - Story: Present a narrative that enhances perceived value. - Offer: Make the proposition to the customer. - Application: Evaluate and adjust hooks, stories, and offers at every stage of the funnel. - Example: Showed how this framework was applied in an ad for Expert Secrets. Secret 3: Value Ladder - Concept: Increase customer value step-by-step. - Value Ladder Steps: - Strategy: Conclusion - Goal: Help businesses build effective sales funnels using provided frameworks. - Call to Action: Get a free copy of Dot Com Secrets to start applying these secrets. - Further Engagement: Encourages audience to engage, comment, and suggest books for future reviews. - https://www.youtube.com/watch?v=vPtj3-ya4yo