Apr '24 • Book Writing 📚
Your expertise is worth a lot more than you think
I'm on a bit of a mission to help financial advisers solve/tackle an issue that so many of us agree is a problem - that of giving the broader population access to high quality financial advice and planning at a price they can afford. This isn't just a problem, it's also a huge opportunity for advisers if they can create a business model which works.
So it's heartening and exciting to see more and more advisers taking practical steps to a) solve the problem and b) embrace the opportunity.
There are several ways to do this. One way is to write a book! Another is to create your own course - and I'll be sharing more ways here on LifeTalk Plus over time.
So the question has to be asked if people would actually pay for a course on personal finance and/or financial planning?
Yes they would, and do.
Take a look at three random examples of courses around financial planning and personal finance that are being hosted on Udemy - one of around twenty courses platforms. But more importantly look at the numbers for just these three examples:
1) 141,000 students each paying between £15.99 and £59.99 (do the maths!)
2) 61,500 students each paying between £15.99 and £54.99 (ditto)
3) 57 students each paying £79.99
I'll be hosting a course on 'How to Create and Sell Your Own Course' in the not too distant future (put a "Yes" in the comments if it's something you might be interested in), but I thought I would show you one I've recently discovered from Dr Maria Nemeth. Those of you in the Life Planning space might well know or have met her.
Maria has created an online course around her acclaimed book The Energy of Money and is selling it for $997. More at Signature Course - Live Coaching for Money Success (energyofmoney.com). Maria has created a fancy website just for her course and yes she's written a popular book - but neither is actually needed to create and sell your own course.
And let's not forget the guvnor who has created his own Meaningful Academy. And also Catherine Morgan who is knocking it out of the park with her range of courses and retreats.
I firmly believe that right now we are on the cusp of some very exciting opportunities for this business model - one that can be added to your current proposition, or even created as a standalone business.
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Your expertise is worth a lot more than you think
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