Set in the world of financial planning, a new thriller has emerged from our financial adviser book writing course - and is out now! Most advisers on the course write a non-fiction book but this is our first novel. Set in a financial planning firm, The Ghost Client is available now in paperback, Kindle ebook and audio book. Congratulations to 'CJ' on your first book - I'm sure there will be more! "Frighteningly authentic. I work in financial planning and I couldn't put it down - or stop looking sideways at my colleagues!" Get your copy now: https://www.amazon.co.uk/dp/B0GXD96HB2

If any AGC members here are thinking about writing a book, we have some spaces for today's call with Mike LeGassick - a financial planner and behavioural investment coach who has written three! Mike will be sharing what he has learnt about the book writing and publishing process, along with how it has benefited his business. No need to register - just join us at 10.30 am at https://us02web.zoom.us/j/85635272829?pwd=Q5I8stwVmGT2V21UtiQoagpYnTagj1.1

Today is the official launch of financial planner @Matthew Walne 's book 'It's Not Just About The Money: Mastering the transition to a full life in retirement'. It's really exciting because there are so few personal finance books written by actual financial advisers, and one of my passions is seeing advice professionals sharing their expertise into the wider world - far beyond just face to face with clients. Well done Matt! Here's the thing... ChatGPT already knows Matt has written a book - and this will serve him well as more and more people use ChatGPT as a search engine to find a financial adviser. Our book writing course for financial advisers begins this week! Matt was on the course, so it's fantastic to see another attendee launch their book. It's not too late to join us! Register here: https://www.philipcalvert.com/book-writing-course/

Here’s something most financial advisers haven’t clocked yet. Amazon is quietly becoming another search engine for financial adviser expertise. Here's how. Most financial planners and advisers already create excellent guides, reports and explanations for clients and prospects. The problem isn’t the quality of the content, it’s where it usually ends up. Tucked away on your website. Hidden in a drive. Emailed out as a PDF. Given away quietly and then forgotten. A forthcoming change from Amazon changes that dynamic. By publishing your guides and thinking as a Kindle ebook (in a certain format), readers can access it not just on Kindle, but also as a PDF or EPUB. 𝗧𝗵𝗮𝘁 𝗺𝗲𝗮𝗻𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗮𝗻 𝗻𝗼𝘄 𝗯𝗲 𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗱 𝗳𝗼𝗿, 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝗮𝗻𝗱 𝗯𝗼𝘂𝗴𝗵𝘁 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗶𝘁𝘀𝗲𝗹𝗳, 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝘂𝗻𝘀𝗲𝗲𝗻 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲. In practical terms, Amazon becomes an additional search and discovery platform for advisers – alongside Google, LinkedIn and ChatGPT – where consumers go specifically to look for explanations, guidance and clarity. Why this matters: • Your practical guides can become paid assets • Your thinking can be found where people already search • And your expertise is signalled through Amazon, not just a download link This is exactly why our forthcoming book writing course for advisers isn’t about becoming an author for the sake of it. It’s about turning what you already know into something structured, credible and monetisable – and placing it inside a new search environment where you and your expertise can be found. You can even create content specifically for Amazon which promotes you, your service and your expertise... The course begins 20th January, with the first session repeated on 27th January. Advisers have been registering their places - join us here: https://www.philipcalvert.com/book-writing-course/

Some of you will have seen me talking about the LifeTalk Book Writing Course for financial advisers. So credit where it's due, here are three recent products from the course - many congratulations to Tim Jenkins, Damion Keyworth and Gretchen Betts for bringing these fantastic books to life. All of them are available on Amazon if you would like to support them. Think you might have a book in you? The next course begins in December, so drop me a line if you would like to join the waiting list.