One of the biggest things I’ve been working on is learning how to actually work the leads I already have instead of constantly feeling like I need more leads. I recently hosted a parenting webinar, and instead of just letting everyone disappear afterward, I built out a simple process for what happens next. Here’s what I did: 1️⃣ Separated my leads based on what they did Inside GoHighLevel, I started organizing people into groups like: ✅ Attended the webinar ✅ Registered but didn’t attend ✅ Asked for the recording ✅ Engaged/replied ✅ Ready for the next step This immediately made follow-up much easier because everyone doesn’t need the same message. 2️⃣ Sent the recording to the people who asked for it Instead of immediately trying to sell them something, I sent them the recording and gave them time to actually watch it. These are busy parents, so I’m giving them several days instead of bombarding them with messages. 3️⃣ The next follow-up is a CONVERSATION STARTER Instead of: “Do you want to buy my program?” I’m asking: “What stood out to you most from the webinar, or what felt most relevant to what your family is going through right now?” Now I’m learning what they actually need. That reply becomes the beginning of the sales conversation. 4️⃣ If they have a problem I can actually help with, I invite them to an Assessment I created a new offer called: Resilient Family OS™ The idea is helping parents who may already have therapists, school services, IEPs, ABA, speech, OT, etc. take all those different recommendations and turn them into one practical family system they can consistently implement at home. So the process becomes: Lead → Webinar → Follow-Up → Conversation → Resilient Family OS Assessment → Offer → Client Hot leads don’t even need to wait for another webinar. If they’re ready to talk, I can move them directly into an Assessment. 5️⃣ I built a sales script instead of winging every call The Assessment now has a real structure: ➡️ Understand what motivated them to talk