Let’s be honest, most businesses don’t struggle because they’re bad. They struggle because people don’t see them. From what I’ve seen, it usually comes down to a few common habits we don’t even realize we’re repeating: . Not being clear on who you’re talking to: If your message sounds general, people won’t connect with it. Marketing works best when you know exactly who you’re speaking to. . Talking about your offer instead of their problem: People don’t care about features first, they care about whether you understand their struggle. When they feel understood, they stay and listen. . Being inconsistent: Marketing is really about staying visible. If you disappear, people forget, and someone else fills that space. . No clear next step: Great content isn’t enough if people don’t know what to do next. Simple direction creates action. . Overthinking instead of showing up: Most people wait for “perfect", But consistency always beats perfection. When you fix these, your message gets clearer, your visibility improves, and marketing starts to feel easier. Which one do you struggle with the most? Drop it in the comments, let’s talk.

I'll reply to your questions today.

your optimization event matters a ton for high ticket info funnels too top of funnel = bad quality too deep funnel = not enough volume you have to find the sweet spot between quality and volume... by applying the right friction in the right places.

Most people treat their survey/app form like an afterthought. They ask lazy questions like: “Why are you interested in this program?” “Are you financially qualified?” Their sales team is stuck with broke, unqualified leads wasting everyone’s time. How to Fix It (Real Levers): 1️⃣ Reframe Questions for Clarity Instead of open text, use “Select All That Apply” style questions with outcomes tied to your offer. Ex: “Which of these outcomes would impact you most right now?” → Options should match your program’s benefits. 2️⃣ Use Conditional Logic Route strong leads directly to scheduling. Redirect weaker leads to a nurture path (like a training or podcast). Saves your sales team from wasting calls. 3️⃣ Tag & Track Qualified Leads Only Fire a pixel/CRM event only on good apps. That way Meta learns who the right buyers are, not just anyone who clicks submit. 4️⃣ Score Your Apps Assign weights to answers (budget, urgency, role, etc.). Anyone below a threshold doesn’t make it through to a call. One client doubled their close rate in 14 days just by tightening their survey flow... no new ads, no new funnel. What’s one survey/application question you’ve used that actually filters hard and works? Drop it below so we can build a list of proven qualifiers together.

The more specific your message feels, the more people feel you understand them. General talk gets ignored. Personal talk gets attention.