Aug 21 • General discussion
Your Application Form Might Be Killing Your Lead Quality
Most people treat their survey/app form like an afterthought.
They ask lazy questions like:
“Why are you interested in this program?”
“Are you financially qualified?”
Their sales team is stuck with broke, unqualified leads wasting everyone’s time.
How to Fix It (Real Levers):
1️⃣ Reframe Questions for Clarity
Instead of open text, use “Select All That Apply” style questions with outcomes tied to your offer.
Ex: “Which of these outcomes would impact you most right now?” → Options should match your program’s benefits.
2️⃣ Use Conditional Logic
Route strong leads directly to scheduling. Redirect weaker leads to a nurture path (like a training or podcast). Saves your sales team from wasting calls.
3️⃣ Tag & Track Qualified Leads Only
Fire a pixel/CRM event only on good apps. That way Meta learns who the right buyers are, not just anyone who clicks submit.
4️⃣ Score Your Apps
Assign weights to answers (budget, urgency, role, etc.). Anyone below a threshold doesn’t make it through to a call.
One client doubled their close rate in 14 days just by tightening their survey flow... no new ads, no new funnel.
What’s one survey/application question you’ve used that actually filters hard and works? Drop it below so we can build a list of proven qualifiers together.
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Your Application Form Might Be Killing Your Lead Quality
