Aug 20 • General discussion
Is Advantage Plus targeting on Meta actually broad?
Everyone says Advantage Plus = broad targeting… but after spending $500K+ across 3 seven-figure accounts, I can tell you that’s not actually the case.
What I found:
- Advantage Plus hits your existing following first before touching cold traffic.
- Personal pages with big followings get lower CPMs but crazy high frequency.
- If you want real broad targeting, you’ve got to exclude warm audiences.
I walk through the proof, the tests, and what to do about it here 👇🎥
Curious... has anyone else noticed their Advantage Plus campaigns racking up high frequency way faster than expected?
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Is Advantage Plus targeting on Meta actually broad?
