3d • Marketing
Let AI write the first draft, not the final word
AI is a good drafting partner and a poor publisher. Used well, it gets you from a blank page to something editable in about five minutes. Used carelessly, it invents statistics, hints at guarantees, and sounds like every other advisor website.
A simple rule: AI drafts, you decide, compliance approves.
Try this with your next piece of content:
- Tell it your audience, your one main point, and your tone.
- Ask for a rough draft, not a finished post.
- Cut anything you can’t back up, especially numbers, rankings, and promises.
- Rewrite the first and last lines in your own voice.
- Send it through your firm’s usual review before it goes anywhere.
Pick one thing you’ve been putting off, like a newsletter intro, and draft it this way today. Then reply with the one thing you had to fix.
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Let AI write the first draft, not the final word
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