Leverage AI + Competitors or Comparable Ads
Something I do when I get stuck (for inspiration) is
1 - Go to FB ad library, TikTok Ad library, you Favorite YT ads spy tool (I use Vidtao) and grab some great performing ads. They don't have to be in your industry, but they should be direct response style
2 - Open a new chat GPT thread and ask it to behave as an amazing copywriter, and tell them they are tasked with examining successful ad scripts from other industries. Their job is to analyze these other ads and pick out what about them made them KICK ASS and then using these ideas to spin up new hooks and angles for your own offer/client. Make sure to give GPT the top level overview of your offer (e.g. a life insurance company targeting moms & dads, offering them $500,000 in life insurance from $10 bucks a month with one call, no medical etc.)
3 - Press go and feed it scripts
When I do this I almost always get great ideas for ads that I can test which I haven't come up with before. Plus they are coming from another industry versus my own.
I'm going to make a more in-depth training on this, but for now I will post the YouTube video I did on this so you can see what I mean live.
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Ian Henman
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Leverage AI + Competitors or Comparable Ads
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