6d • Training
The Value of Targeting, Part 4: Targeting Doesn’t Stop at the Ad
Most people think targeting happens only at the ad level. That’s a mistake.
Targeting can—and should—happen at every step of the funnel:
- The ad
- The landing page
- The message
- The offer
Each step acts like a filter.
If your ad is loosely targeted, but your landing page speaks directly to a specific problem, some non-target fish will drop off before costing you more time and money.
Conversely, if your ad is highly targeted but your page is vague, you reintroduce waste back into the system.
Good funnels don’t rely on a single perfect targeting decision. They layer multiple “screens” that allow only the right prospects to move forward.
Tomorrow, we’ll talk about why over-targeting can also be dangerous.
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The Value of Targeting, Part 4: Targeting Doesn’t Stop at the Ad
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