5d • General discussion
🔥 Roast My Ad 🔥
Put your ad on blast and let us tell you what's wrong with it....
Quick thing first: "roast" is mostly a fun name. I'm not here to make anyone feel stupid about an ad they spent a weekend putting together. This is a place where you post your ad in front of me and everyone else in here, and you walk away with a real opinion instead of your friend saying "yeah man, looks good."
🔥 What this is
Make a post with the ROAST MY AD tag on it and I'll give you my honest read. The hook, the offer, the copy, the creative, and whether the thing you're asking people to do is something a normal person would actually do. If something in there is costing you money I'm going to say so, and I'll tell you what I'd change instead of just pointing at the problem and leaving.
I've written, launched and killed over 900 ads for our clients at this point, so most of what I say comes from watching the same handful of mistakes cost real money over and over again. That doesn't make me right about everything, and it's definitely not the only way to run ads, it's just what has worked for us.
🔥 Everyone else, get involved too
This isn't only me. If you've run ads and you've got a take on someone's hook, say it. Some of the best feedback in a room like this comes from somebody in the same industry who tested that exact thing six months ago and already knows how it went. What makes a community worth being in isn't one guy answering everything, it's everyone answering everyone.
One rule on that though, and it matters more than anything else in this post. Constructive criticism ONLY. We're not here to sh*t on anyone's work. The goal is that everybody leaves better than they came in, and that only happens if we stay respectful and actually help each other win. Putting someone else's ad down doesn't make your business grow, so pay it forward and I'm sure it comes back around.
So be useful, not clever. "This is trash" helps nobody. "Your first three seconds are a logo, try opening on the problem your customer actually has" helps.
🔥 How to post so the feedback is worth something
Tag your post ROAST MY AD and include:
1. The ad itself, screenshot or video or a link to it
2. What the business is and what you're selling
3. What you want the ad to get you (leads, calls, purchases, whatever it is)
4. Your numbers if you have them, so spend, cost per result, CTR
5. One thing you specifically want eyes on
Number 4 and number 5 are the ones people skip and they're the ones that decide how good the answer is. An ad with $40 behind it and an ad with $4,000 behind it get completely different advice from me. If you haven't launched yet just say that, pre-launch feedback is the cheapest feedback there is and I'd rather catch it before you spend.
🔥 Couple of expectations
Use the ROAST MY AD tag. That's how I find them, so if it isn't tagged there's a good chance I scroll straight past it and you're waiting on an answer that never comes.
I go through them every few days and I answer every one. If yours has been sitting a while, tag me in it and I'll get to it.
One ad per post. If you've got five, pick the one you're least sure about, because five at once gets you five shallow answers instead of one good one.
Nobody pitches anybody in here. Feedback only.
And take what's useful and leave the rest. It's my opinion based on our accounts, not a set of instructions, and you know your business better than I do.
Drop em below! 🚀
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🔥 Roast My Ad 🔥
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