Hey everyone! Meta ads course is taking a bit longer than expected but we will get version 1 out as soon as we can. Thanks!

Running ads for a remodeling client out of Columbus. What are your thoughts on this? Any tips for getting qualified leads in KPI, I feel like I’m way too high on this right now. https://www.loom.com/share/cf8d3425ec14450c921d257be6051a02

Put your ad on blast and let us tell you what's wrong with it.... Quick thing first: "roast" is mostly a fun name. I'm not here to make anyone feel stupid about an ad they spent a weekend putting together. This is a place where you post your ad in front of me and everyone else in here, and you walk away with a real opinion instead of your friend saying "yeah man, looks good." 🔥 What this is Make a post with the ROAST MY AD tag on it and I'll give you my honest read. The hook, the offer, the copy, the creative, and whether the thing you're asking people to do is something a normal person would actually do. If something in there is costing you money I'm going to say so, and I'll tell you what I'd change instead of just pointing at the problem and leaving. I've written, launched and killed over 900 ads for our clients at this point, so most of what I say comes from watching the same handful of mistakes cost real money over and over again. That doesn't make me right about everything, and it's definitely not the only way to run ads, it's just what has worked for us. 🔥 Everyone else, get involved too This isn't only me. If you've run ads and you've got a take on someone's hook, say it. Some of the best feedback in a room like this comes from somebody in the same industry who tested that exact thing six months ago and already knows how it went. What makes a community worth being in isn't one guy answering everything, it's everyone answering everyone. One rule on that though, and it matters more than anything else in this post. Constructive criticism ONLY. We're not here to sh*t on anyone's work. The goal is that everybody leaves better than they came in, and that only happens if we stay respectful and actually help each other win. Putting someone else's ad down doesn't make your business grow, so pay it forward and I'm sure it comes back around. So be useful, not clever. "This is trash" helps nobody. "Your first three seconds are a logo, try opening on the problem your customer actually has" helps.

$12,593.95 in. $168,552 out. Christian runs deck and patio restoration. Below is a screen recording of screenshots ive taken from Christian's dashboard. What the account says: • $12,593.95 spent • 308 leads at $40.89 each • 44 jobs closed • $168,552 in booked revenue • 13.38x blended return The number I care about most isn't on the highlight reel: $286 to buy a job worth $3,831 on average, and it's why I was less concerned about a $40 CPL because the leads were high quality and we had to spend a bit more to get them. I also left in the campaign that returned $0. It spent $1,553 and made nothing directly, because its job was to feed a different campaign. Two of his ten campaigns did that and spent money with zero results but there was a strategy. His side of the work was a few hours of content a month. We scripted, edited, launched, managed and built the follow-up sequence in his own voice. Full walkthrough below.

What kind of content would you want to see in here? Drop it below!