$12,593.95 in. $168,552 out.
Christian runs deck and patio restoration. Below is a screen recording of screenshots ive taken from Christian's dashboard.
What the account says:
• $12,593.95 spent
• 308 leads at $40.89 each
• 44 jobs closed
• $168,552 in booked revenue
• 13.38x blended return
The number I care about most isn't on the highlight reel: $286 to buy a job worth $3,831 on average, and it's why I was less concerned about a $40 CPL because the leads were high quality and we had to spend a bit more to get them.
I also left in the campaign that returned $0. It spent $1,553 and made nothing directly, because its job was to feed a different campaign. Two of his ten campaigns did that and spent money with zero results but there was a strategy.
His side of the work was a few hours of content a month. We scripted, edited, launched, managed and built the follow-up sequence in his own voice.
Full walkthrough below.