Will Sam's insights change your pricing strategy? 🤔

What did

say?

Well, in the Skool Games Opening Ceremony that happened this week, Sam said something along the lines of (I am paraphrasing here 😆)

"Skool communities who have lower prices seem to have lower churn, higher retention and grow their MRR more steadily" ~ or something to that effect LOL 😂

So why should you care?🤔

Well he also referenced streaming services, their prices etc. so I went to look for some data. 🤓

Here's a screenshot from Statista 👇

As low as $6.99/mo to as "high" (that is relative) to $22.99/mo

And if you use Google's AI answer (second image) the average cost of streaming services is $43/mo or $500/year

And then if you look at the leaderboards on Skool there are some interesting correlations.

Forex For Women VIP Members - is at $35/mo (5.5k members) and added $210 in the last 24 hours

ANIME SHREDS |英雄| - is at $19/mo (4.3k members) and added $117 in the last 24 hours

Tattoo Masterclass - is at $39/mo (476 members)

School of Barbering - is at $49/mo (360 members)

Piano4Producers Academy - is at $29/mo (891 members)

'New Year New You' Event - TLC - $49/mo (1.5k members) and added $1003 in the last 24 hours

and countless other examples

You could argue that the average is higher on Skool - which would be fair, it is its own ecosystem for education.

So we're not being entirely fair comparing streaming services and education but if you look at educational creators on Skool there is a stark correlation between lower ticket pricing, growth and retention.

E.g. there are folks on the leaderboards who have lost $5k+ in the last 24 hours.

And yes there is an argument to be made that when you win big you lose big and it's just swings and round abouts.

But it has definitely got me thinking about the pricing for my community and the "community funnel" that I take my community members through.

Does it look like this:

Free community + One Time LT product / service purchases

upgraded to a LT ($10-$49/mo) community

then upgraded to a HT ($999/year +) community

And now you have 3 community's you need to manage? Which could be uncool but there are ways to manage just 2 communities if you wanted to.

I know of Skool owners who have one Skool group for paid and free members of programs and offerings.

Anyways - this was just a musing to brain dump what I was thinking about today as I build on my launch / or just open the doors to the community and price is a thing that we have to think of.

I would love to hear your thoughts and have a conversation with you in the comments about if Sam's points and this post's data will make you rethink your pricing, community funnel etc. or not?

Chat soon

Peace ✌️

Eugene De Souza

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