What is a Money Model by Alex Hormozi? 🧩💰🚀

When Alex Hormozi opened his first gym, he thought the formula was simple: run ads, get customers, sell memberships. It worked—until ad costs jumped from $100 to $500 per customer. With a $99/month membership, that meant losing $400 every time someone joined. He would have to wait five months just to break even. For most business owners, that’s game over.

Instead of giving up, Alex asked himself a simple question:

“How can I get my money back in the first month?”

The answer became his first money model. He replaced his cheap trial offer with a free six-week challenge. When prospects walked in, they were motivated. On day one, he sold a $500 package. Fifteen out of 100 leads bought in thats $7,500 in upfront cash.

Within 48 hours, he upsold 12 of those customers on supplements, adding $2,400 in profit. At the end of the challenge, he credited their $500 toward a year-long membership. Ten people stayed on, worth $10,000 over five months. A few paid in full, adding $5,000 more.

The result? From the same 100 leads, Alex earned $24,500 instead of $5,325 and $19,500 of it arrived in the first 30 days.

The difference was structure. His money model stacked four elements:

🎯 Attraction Offer – Brings people in fast with an irresistible entry deal.
📈 Upsells – Increase what each customer spends right away.
💡 Downsells – Turn “no” into “yes” with a lower-cost option.
🔄 Continuity – Keep customers paying over time.

It was the same product, same market, same service. But Alex’s model let him spend five times more to acquire customers than his competitors—and still win.

📢 Want to go deeper? Don't miss Hormozi's $100M Money Models launch event:

🗓 Date: August 16, 2025

⏰ Time: 9am PT / 12pm ET

📍 Where: Live on YouTube

💸 Cost: FREE

🔗 Register: https://shop.acquisition.com/pages/register?via=alexi15

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