ATTENTION - The kind you want, and how to get it.
It's true that "all publicity is good publicity". The problem is you don't get any publicity, and being mysterious is only cool when Carti does it. Attention starts with EMOTION. Good news, there's a formula to creating emotion and identity perceptions. One that acts on our most valuable sense, SIGHT. What people see is what they believe. But showing the right things, is the art of ATTENTION.