4d โข ๐ฌ General discussion
You can't market to everyone. Stop trying.
๐ฏ ๐ ๐ฐ๐ถ ๐ค๐ข๐ฏโ๐ต ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต ๐ต๐ฐ ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ. ๐๐ต๐ฐ๐ฑ ๐ต๐ณ๐บ๐ช๐ฏ๐จ.
Trying to reach everyone = reaching ๐ง๐จ ๐จ๐ง๐ โ
๐ Pick ๐จ๐ง๐ ๐ฉ๐๐ซ๐ฌ๐จ๐ง
Give them a ๐ง๐๐ฆ๐ ๐ง
Know their:
- ๐ Age
- ๐ผ Job
- ๐ Worries
- ๐ Dreams
Then write to ๐กโ๐๐ โ
every post, every ad, every email โ๏ธ
โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ
When you narrow, you donโt lose reachโฆ
you gain ๐ซ๐๐ฌ๐จ๐ง๐๐ง๐๐ ๐
The biggest movements didnโt start broad.
They started with a ๐ฌ๐ก๐๐ซ๐ฉ ๐ฆ๐๐ฌ๐ฌ๐๐ ๐
for a ๐ฌ๐ฉ๐๐๐ข๐๐ข๐ ๐ฉ๐๐ซ๐ฌ๐จ๐ง ๐ฏ
๐ Niche down first.
๐ Scale later.
โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ
๐ฌ ๐๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐๐จ๐ซ ๐ฒ๐จ๐ฎ:
Can you describe your ๐ข๐๐๐๐ฅ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐ข๐ง ๐จ๐ง๐ ๐ฌ๐๐ง๐ญ๐๐ง๐๐?
โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ
#nichemarketing #idealcustomer #branding #marketing ๐
6
4 comments
You can't market to everyone. Stop trying.
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