For me, I've been at this since 2007, so it's been a slow build. Then again, I'm not a TikTok or social media "star" I am a writer (ne: Content Creator). I built by writing outside of my blog as well (you'll find my articles in magazines like Better Homes & Gardens, etc.) and my site is now syndicated onto sites like Microsoft Start, Newsbreak, Google News, etc. That has helped me a LOT. The fact that posts are SEO'd properly means that I can have readers come back to my site from googling an article that I might have written 10 years ago. For Example: I worked with Anthony Bourdain YEARS ago with the No Reservations team as a blogger and those articles STILL get hundreds of thousands of reads each and every month.