What do they buy first? A single workflow audit — I look at what they're doing manually and map out what can be automated. Low commitment, high value for both sides. What do they buy next? The build itself. Usually an n8n automation based on what the audit surfaces. Average project is 3-6 weeks depending on complexity. Structured checkout? Now yes. Didn't always. I used to do the "let me send you a custom proposal" dance every single time — massive time killer. Now it's a fixed-price audit with a clear deliverable, and the build quote comes out of that naturally. Upgrade path? Maintenance + expansion. Once a system's live, clients always find more things they want automated. My best client started with one onboarding workflow and ended up with a 70-step system touching their entire operation. Took me way too long to get this dialed in. Was so focused on making the automations better that I neglected the actual buying experience. The irony of an automation guy having a completely manual sales process wasn't lost on me.