Hey whats the job?

Sustainability was a integral part of traditional process for sub continental countries and culture was also preserved but after industrialisation and colonisation, it forced the unhealthy and unsustainable practice and now here we are again, such countries are being imposed with heavy protocols with complicated and capitalist approach. So now sustainability is not simple and hence it is merely the delusion of facts.

I think the notion of sustainability will fail miserably in coming years. We cannot keep on open new windows in the name of sustainability. In the end sustainable good is only for few and it is financially non sustainable. Big players are playing with definitions, their synthetic is now entering with label of eco-friendly and recycling is not even the solution to it. I have worked with aggressive marketing with many brands offering biobased natural solutions for fashion but it response in commercial stage is such an unwelcoming that it seems market will not be adaptable to these innovations with unbelievably high pricing. I think these flag bearers are also serving the commercial/ capitalist policies. On the other side commodity product commercialization is taking place in under developed countries which are utilizing their resources to fullfil the fast fashion who claims to put all the compliance and certification requirements with their orders but people of the land starve to have clean water that is easily available for production fulfilment. Its an on going long story...