Task. No. 3_ 2 Amipharma website analysis
Tagline: “A Journey to Life” reflects Amipharma’s human-centered mission. It connects medicine with hope, care, and better quality of life, making it suitable for products, campaigns, and brand communication. Visual Identity: Amipharma’s visual identity is professional and trustworthy. The blue, white, and neutral colors represent safety, quality, and reliability, while the font supports clarity and corporate credibility. Overall, the identity is well aligned with the pharmaceutical industry. Marketing Campaigns: Campaigns should focus on: _Medical awareness and health education _Product-focused scientific promotion _Brand trust and quality assurance _Digital marketing on social media platforms The tone of communication should remain professional, authoritative, and reassuring.