Some Free Value my friends (my first post hope you like it 😝)
TL;DR: I helped a cleaning company in Montreal add $4,000 to their revenue last month—$3,200 of it recurring—with just 2 hours of consistent work a day. Here’s how I did it. [NOTE: I have nothing to sell or opt-in for, just a pure value post. Feel free to ask questions in comments or send me a DM.] After crushing it with renovation and construction businesses—helping them generate over 10 appointments a month—Worth over $150k—I decided to take on a new challenge: residential cleaning businesses. Why? Because I wanted to do more than just generate leads. I wanted to actually convert them into paying customers. So, I switched gears. With cleaning services, I could go a step further: talking to leads, booking appointments, and even taking credit card info over the phone. “How hard could it be?” I thought. It’s cleaning. Everyone needs it. No one’s going to say no, right? Wrong. My First Strategy Here was the plan: 1. Advertise a cheap first-time cleaning offer. 2. Get tons of leads. 3. Book them easily. 4. Let the cleaners work their magic, and the clients would naturally want more. Sounds perfect, doesn’t it? If you were in Montreal between August and October, you probably saw our ad: “Get 3 hours of professional cleaning for just $99!” We did get lots of leads—so many that we were scrambling to keep up with follow-ups. But here’s the shocker: When I called to book appointments, many people said it was too expensive. $99? Too expensive? I couldn’t believe it. We only charge $7 more per hour than independent cleaners for their first clean! While there are companies out there charging $75h.. Sure, we booked 28 cleanings that month. But it was tough. The objections I heard were just like the ones I get when selling $1,200/month services! And the worst part? - 20% didn’t even pay after the cleaning. - 80% never booked again. Was the cleaning bad? Nope. When we followed up, nearly all said it was great. A handful (about 10%) weren’t thrilled, but that’s normal.