1.Define the real win (more of the right reach, not just more reach) Principle: Distribution is not a vanity metric, it is a delivery system. Strategy: Pick one clear win condition before you touch any feature (more comments from buyers, more saves, more profile taps, more DMs). Why it works: Facebook learns what your post is for based on early signals. If you chase โreachโ with no target, you get random views and weak engagement. Example: A coach says โI want more reach,โ but what they actually want is more consult requests. Their win condition becomes โmore thoughtful comments and DMs,โ not โmore impressions.โ Common mistake: Measuring success 1 hour after posting. Early reach can look good while the post dies because the wrong people saw it first. Starter move: Write one sentence that starts with โThis post is a win ifโฆโ Make it behavior based, not ego based. Do this now: Finish this line, โThis post is a win if I get _____ from _____ people.โ 2.Turn on the โsignal boosterโ (use built in prompts to create actions) Principle: Facebook distributes what it expects people to do, not what you hope they do. Strategy: Use Facebookโs built in prompts and actions (the stuff that makes it easier to comment, react, share, save, or message) to create clean signals. Why it works: When action is frictionless, more people do it. More actions means Facebook has more confidence in who to show it to next. Example: Instead of ending with โThoughts?โ you give one simple choice. โComment A if you want the checklist, B if you want the example.โ Common mistake: Asking for everything at once. โLike, comment, share, save, followโ makes people do nothing. Starter move: Choose one primary action for this post. Then make the last line match only that action. Do this now: Pick one action, comment, save, or message, and rewrite your last line to ask for only that. 3.Make the feature work for you (clarity, context, and one clean trigger) Principle: Features do not boost weak posts, they amplify clear posts.