If i run ads in English + Spanish B2C (Do i separate them by adset or all in 1 adset)
Im asking because the general concensus i have seen is one adset, lots of creatives I might be wrong here but from my understanding the way it worked is, fb uses finds a winning audience after initial reactions from the ADSET not the individual ads. Then sticks with that audience. So my question is. Would it be bad if it chose one and i have literally spanish and english ads in there? Or does it do its targeting based on each individual ad. Is that what ABO is? Also im doing that because I live on border city and probably 60% of everyone here speaks spanish, i think its a good place to attack for my client.