This presentation is the recording of Carl's presentation at the ESS Mastermind by Alex Fedotoff. You'll learn about: 1️⃣ The psychological principles of how people buy so that you know exactly how to sell your products and services. 2️⃣ The A/B testing process to increase your conversion rate and AOV. 3️⃣ The concrete CRO tests that have generated millions in additional revenue, so you can implement them into your business. Let us know what you think in the comments!

For successful DTC Brands and Elite Marketers: How To Take Majority Market Share For Your Product And Monopolize Your Niche A definitive Guide on piercing your total addressable market and stamping out competitors while avoiding scale plateaus And as you know, the winner takes all, while the loser watches from the sidelines…

How this beauty brand scaled to $1M/month in 90 days by using this hidden champion paid ads channel. Carl is talking about native advertising and in this video you'll learn: 1️⃣ How native advertising works 2️⃣ Brand breakdown for $1M/ month revenue in 90 days 3️⃣ Creative Strategy (Ad Creatives, Marketing Angles, Media Buying) 4️⃣ Funnel Strategy (Advertorials, Landing Pages, Sales Pages) 5️⃣ How to implement this for your brand P.S. in the description of the YouTube video Carl has linked the presentation, which grants you access to multiple customer data analysis SOPs.

In this video Carl will look at advertorial funnels that make millions, so that you can copy the principles and use them for your own brand. You will learn: 1. What are advertorials and who should use them 2. What kind of ads are recommended to get the most out of advertorials (funnel optimization) 3. How to use the advertorial blueprint of brands who are already making millions every month (figma file provided in the Google Doc linked in the pinned comment) Let us know what you think in the comments!

FB Ads & CRO Case Study: Vessi Marin and I have recorded a 49-min video that breaks down the exact setup of Vessi's paid media and CRO setup > account structure > optimization > testing & scaling frameworks > winning ads > landing pages > CRO Tests Link to Video: https://youtu.be/e2qGQAX-60k