The First Step of Starting a Mail Club
Ok!!! So as you guys know....I'm starting a mail club!! YAYYYY and I'm sharing all those first intimidating steps of that process. So today let's talk about the very first one....coming up with the theme. Now you may think that's easy, the theme is 🥁---> I paint something and then send prints of that painting.... and that general concept is absolutely true BUT you then need to ask yourself, what will set me apart from the rest of the artists starting mail clubs? Why will people choose MINE? So let's go through my own thought process :) #1 It has to be original 🎨 Not only will this make you unique and intriguing to the buyer, but you also shouldn't copy a theme that's already preforming well for someone else, not only is this highly frowned upon in the art world but it will not be profitable. #2 It has to have low production costs 💸 My first thought to make my club intriguing was to just give people more than what everyone else does, a print, a bunch of stickers, a charm, a handwritten letter etc... but with the average cost of monthly mail clubs being $7 - $13 I would absolutely be losing money in the end. #3 It has to be sustainable for YOU 💌 SHOCKER you will have to pick a theme that you will enjoy creating in for MONTHS on end. You'll have to come up with endless ideas surround it. So for you, maybe that's a medium (e.g. watercolor, oil pastels, digital) Or it could be a subject matter (e.g. landscapes, character design, architecture) ORRRRR you can do what I notice preforms the highest a mix of the two (e.g. watercolor landscapes, digital character design, oil pastel architecture) That way people will know EXACTLY what they're signing up for and the probability of liking the product received in the mail is much higher. Turns out coming up with the idea isn't as easy as you'd think it is 😅 Comment if you thought this was helpful!!