I’ve been getting results with Amazon for a while, and that’s always kept me motivated. But what happened recently felt different. Same platform. Same business. A different level of clarity. Things started clicking in a way that makes you stop and think, “This is how it’s actually supposed to work.” Whether you’re new or already selling, this business really does work but only when it’s done the right way. And that alone makes you ask yourself… am I really doing it the right way?

Amazon has reduced referral and FBA fees across many everyday product categories (such as home, pets, food, and more) starting in January 2026. In addition, they now apply lower fulfillment fees for products up to £20/€20. This translates to better profit margins and lower costs to start selling on European marketplaces. What does this mean for new sellers? Easier entry into competitive categories. Ability to test products with less risk. One of the most seller-friendly measures in years. Want to know how to take advantage of this step by step?