Task 1: What You Don’t Want 1. Lack of clients in the diary. Why? Limits earning potential, referral opportunities 2. Posting on socials to attract clients. Why? Lack of skill in this area and it takes time to build it, which I don’t have right now. Plus, it’s as a poor returns strategy when starting out 3. Not earning enough to pay the bills. Why? Not gonna be able to support myself after a while if doesn’t improve 4. Tired of lack of time and freedom in your life? Why? I want to be able to do what I love, have time for my kids and myself, not depend on a job role expectations someone else has. Task 2.1: What You Want 1. How much do you want to make per month? £10,000 2. How many clients do you need to hit this target? 17 clients per month 3. What is your ideal price point going to be? £1500 for a 12-week program 4. What is your life going to be like in less than 6 months? Build client base to having a consistent income, knowing what I am doing, managing my own schedule, working from home, family time, doing what I love and making a good living, having quality time with my family and myself. 5. Who are you going to commit to making your crazy dream come true? My kids and myself, and my clients as it feels amazing seeing the impact to their lives I can contribute to. Task 3: Problem statement 1. I help:(Niche) Frustrated, depressed with life males 35+ 2. Who:(Pain) Who feel stuck & frustrated in the life situation, overwhelmed, not good enough, feeling like they lost life’s purpose, “what’s the point” 3. Get:(Desire) So they can create and live a meaningful life on their terms 4. By:(Program Name) Living Your Life's Purpose 12 Weeks Program 5. Method (Method Process) – 3 pillar process - Connecting within - Heal - Connecting to your purpose