I kept seeing the fear that AI is going to replace coaches, so instead of guessing, I dug into the actual data. Put together a short brief on what's really happening — the coaching market is growing (+17%, up 62% since 2019), but it's splitting in two: work that's easy to automate is disappearing, and work built on real judgment, instinct, and relationship is becoming more valuable, not less. Attached the full brief — 12 slides, no fluff. Worth a read if you've ever wondered where you personally fit in this shift. Curious what you think: does this match what you're seeing in your own coaching business?