I listen to a lot of business/marketing/mindset etc podcasts. I’m going to start posting the ones that really speak to me💅✨ One of my absolute favorites to follow is Codie Sanchez. If you’ve never heard of her, let me introduce you to the Queen 👸 ———————————————————————- Here’s today’s lesson based off her video: A mindset shift that could make you more money than another Canva template ever will… If you’re constantly saying things like: 🥴 “I know it’s a lot…” 🥴 “I can discount it…” 🥴 “I have a cheaper option if that’s better…” You’re already talking people out of buying before they even make a decision. Confident business owners don’t apologize for their prices. They know the value of what they’ve created.They know the problem it solves.They know the transformation it can create. Here’s what I’ve learned: People aren’t usually saying no because of the price. They’re saying no because they aren’t convinced the result is possible for them yet. So instead of shrinking when money comes up, try this: 🤍 Earn — acknowledge what they’re already doing well 🤍 Gap — identify what’s keeping them stuck 🤍 Outcome — show them how to get where they want to go faster Because nobody is buying your PDF, course, community, coaching call, or template. They’re buying the version of themselves on the other side of it. And if you’re solving a real problem, stop acting like you’re asking for a favor when you share your price. You’re running a business, not a charity. Tell me below 👇 What’s one offer you’ve been underpricing because you’re afraid people won’t buy?