Why Your Logo Should Tell The Story, Too 🔥
Founders, listen up for a second because this is how you keep your brand looking like a signature business and not a scramble. Your base logo is your identity. It is the one thing that should never get lost, watered down, or redesigned every time you make a new project. That base version is your signature. Your anchor. Your calling card. But here’s where the magic steps in. Every project has a world and your logo should know how to walk into that world without changing who it is. That means micro details, not reinvention. A soft holiday glow. A little sparkle. A color accent that matches your theme. A cinematic touch that feels intentional, not overwhelming. This is the difference between “I animated my logo” and “My logo belongs in this film.” And shoutout to @Viola Carrasquillo because she nailed this...Oh and thank you for your service Viola! 🫶🏿 She created an Army ad for her client and instead of rebuilding her logo, she took my note, added a clean military-inspired touch, and it was the cherry on top. Professional. Purposeful. Subtle. That is the mindset of a creative director / boss who understands brand integrity. 🎬 So here’s where we’re headed next. Our next Collective Challenge will incorporate these notes.. ✨️ Create your base logo animation then elevate it with a themed version that adds just enough personality to compliment your project without losing your signature. Think of it like your logo putting on a seasonal jacket… not becoming a whole new person. Because your brand should evolve with your work but it should never lose its identity. Let’s get into it.