Happy Friday Syndicate Fam! We made it through another week and I hope you have some successes to share with the group! Let us know in the comments any Wins of the Week! I said last week that we are less than 2 months away from the traditional Pride Month of June. As I work with clients in my own business as an lgbtq business and marketing coach/consultant, I thought on the next few Fridays, I would share some of what I thought were great Marketing Campaigns and ask you a question. What has been one of your best offers or campaigns that helped boost your business? Share with the group as it may help someone else here in the Syndicate. Pride Month gives brands a golden opportunity to boost their reputation, establish deep connections with their customers, and drive growth. But only if your Pride Month marketing comes with the right intentions. Today’s buyers are looking for more than just great products. They want to support brands that align with their values and support important social causes, including LGBTQ+ inclusivity. You need to show that your business is genuinely committed to diversity and inclusion. If you nail that, your ideal customers will choose you over your competitors. That means more repeat buyers, higher order values, and more cash/credibility in your pocket. in 2021 Lego premiered its "Everyone is Awesome" build set, released during Pride Month. This set was designed by LEGO®’s Vice President of Design, Matthew Ashton, who is himself a member of the LGBTQ+ community. The global toy company showcased a vibrant lineup of LEGO® figurines representing the diverse identities of the LGBTQ+ community. LEGO® went beyond the normal Pride flag and included the colors of the transgender flag and a drag queen figurine. (They're still available). It was a great twist on their Lego Movie's tune about how "Everything is Awesome." It gave a quick nostalgia nod to the movie and it kept very on brand for other lego figurines they have made in the past. It was packaged to look like a regular Lego products, although the colors were definitely Pride-centric, all of Lego's bricks are colorful, so it felt congruent, and it included assembly instructions, just like every other Lego set does. And it was very On-Brand for the company, which already had a very good rep for inclusiveness and diversity: https://www.lego.com/en-za/sustainability/diversity-and-inclusion

First things first, I hope y'all will reach out and welcome our 2 newest members, @Vern Cooper & @April Gilbreath Keep sharing with your friends and fellow lgbtq business friends like @Jonathan Shuffield did with April, YAY!! 🌈⚡ It's Day 3 of the "More Pride, More Profit, More Power: Visibility Boost Challenge" Thanks to everyone for sharing who your "Ideal Audience/Client" is and "How You Reach Them." I hope other Syndicate members will read them over and know who they can refer to you from your audience. If you did not participate yet, you can still go back to yesterday's and Monday's post and put in your actions to the daily prompt. Remember at the end of the Challenge I will put all participants names into a randomizer and the Winner will get a $50 Vista Print Promotional Credit to elevate or create your brand, and a One on One Coaching with me. Each day has: A short prompt A simple action A community post No pressure. No perfection. Just forward motion. DAY 3 — MORE PROFIT Profit Grows from Trust! Trust grows from shared lessons. Today, post: “One lesson I’ve learned building my business is: ______________________” Keep it short. Keep it real. No selling. Your insight is your value. AND Share one revenue-focused action you’ll take this week. (ad, direct ask, product or service launch) You all are killing this challenge, keep up the great work, looking forward to what you post.