β‘ TACTICAL TUESDAY: The 4-Question Trust Builder Script
Most prospects do not reject life insurance, IUL, FIA, or retirement strategies because they hate the idea. They hesitate because trust has not caught up to the size of the decision yet. Todayβs move: stop βpresentingβ too early and use a question stack that makes the prospect feel understood before you recommend anything. ββββββββββββββββββββββββββββββ THE SCRIPT Use this before you explain any product, illustration, or solution: 1. βBefore I make any recommendation, can I ask what originally made you open to this conversation?β This tells you the emotional trigger: family, debt, retirement, taxes, business, health, or peace of mind. 1. βIf we did nothing for the next 12 months, what would still be sitting in the back of your mind?β This creates urgency without pressure. The prospect says the problem out loud. 1. βWhat have you already tried or considered?β This prevents you from repeating what they already know and shows respect for their experience. 1. βIf we could design something that fits the budget and protects the outcome you care about, would you be comfortable looking at options?β That last question is the bridge. You are not forcing a close. You are earning permission to advise. Coachβs note: the advisor who asks better questions controls the conversation without sounding controlling. What is your favorite trust-building question to ask before presenting a solution?